Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

Lissy on

JS is one the real beauty out there , her face untouched is a true example what beauty is. , her style and her uncontroversial life , is a great example for young girls everywhere .may God keep blessing her.

christa on

I just love her.

lilly on

She looks GREAT!!!!

Cathy on

I just love everything about her. She appears to be a genuine, down to earth, “real” beauty and obviously a pretty success business woman.

carrie on

You are all just admiring “Photoshop”. Yes, she is a natural beauty but she does not look like the images above.

EmmaJane on

Oh, look! Another article that leads us to focus on a woman’s weight. What a surprise! Haha, just kidding, People. That’s one of your favorite topics. Why focus on important qualities when you can continually focus on women’s weights?

Katrina on

she looks good

Rhonda on

She looks great and you can definitely see the difference in the above pictures. In the second pic you can see that she’s lost weight. Her waist is smaller. Or is that photoshopped? In any case, she is a very pretty girl.

Anon on

Carrie while i agree there is airbrushing there is very little. What you need to do is actually follow her progress. And look at the latest pics by paps leaving LA yesterday. The weight loss is phenominal and she looks awesome. I am happy for her. She is a beauty inside and out.. Many people need to actually pay attention not based on hate

Kimmy on

She looks great! And if there’s a little what? She still looks better than the people saying that.

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