Justin Bieber Takes Break From Busy Havoc-Wreaking Schedule To Create Artsy Perfume Ad

11/26/2013 at 09:00 AM ET

Have Justin Bieber‘s latest antics had you wishing that he would just be silent and well-kempt for at least 3 minutes and 35 seconds? Then you are the exact target audience for this wordless mini-movie shot to promote his fragrance, The Key.

Set to a dramatic piano soundtrack, the movie follows The Biebs as he haunts the dreams (we think … it’s very artsy) of girls who keep his perfume on their bedside table. At no point in the film does he look like this, which is why (we assume) the girls are happy to see him when he enters their metaphorical hotel rooms.

RELATED: Get all the scoop on Justin’s celebrity fragrance — and many more — here!

Though the average person might be frightened to open their door to see Bieber standing there in a bellman’s uniform holding a cake — and certainly is less likely to allow him to come in and play their grand piano (not a metaphor this time) — the girls in this ad delight in his impish seductiveness as he spins them on a roof, playfully feeds them macarons, and (yes, ladies) appears shirtless in bed.

We suppose it’s an improvement from what we’ve seen young Mr. Bieber get up to in recent weeks, but we’re still a little unsure of what to make of the nearly four minutes of dramatic Bieber love story we just watched. So please share your reactions in the comments to help us come to a conclusion.

–Alex Apatoff

The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms


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The Latest Craze in Disco Styles Is See-Through Jeans—but Beware of Foggy Bottoms

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On a clear day, you can see forever—or at least that’s the wicked thought behind L.A. designer Agi Berliner’s transparent idea: see-through jeans. Exhibitionists notwithstanding, most folks wear them over bathing suits or as attention-getting evening wear with halters, garter belts and body stockings. Created for the disco crowd, the $34 jeans are selling like, well, hot pants. In just six weeks, 25,000 pairs have already been sold in such major department store chains as Macy’s, Bonwit’s and Saks.

“What’s limiting American designers is that we’re afraid to do something different,” says Berliner, 32, a Hungarian émigré who fled with her family to the U.S. in 1956. Agi thought up the gimmick in London while marveling at the way plastics were being employed by designers of punk fashion. In her L.A. office, where she designs for La Parisienne junior sportswear, Agi spent five days on the phone and six weeks testing to come up with the right plastic.

Agi herself tried out the French-cut jeans with the zipper in front, and quickly found several problems: Some plastics tore away from stitching, others wouldn’t bend and all fogged with perspiration. The ideal material proved to be a vinyl supplied by a bookbinder. The steam was eliminated with a series of vents behind the knees and in the crotch. “They’re no hotter than polyester pants,” claims Agi, “and if you wear them with tights, they won’t stick to your legs.”

Whatever the discomfort and despite the problem of Saturday night feverishness, discomaniacs report one major advantage of the plastic pants: no laundry bills. To keep Berliner’s see-through jeans clear, all the wearer needs is a little Windex.

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Showing 8 comments

Bee Happy on

I loved the commercial. Very creative. I don’t understand the overwhelming hate towards Justin. I believe it is caused by jealousy. I’m a Librarian Aide at an Elementary School, the kids LOVE him! He makes them smile so I like him too. I wish we lived in a much more mature world.

Tiffany on

Underage drinking, smoking pot, speeding around, spitting on people. Yeah, great influence on children.

jessesgirl on

Seen worse commercials for perfume. *cough*… Brad Pitt.. *cough* but seriously not a bad concept.

Unknown on


S Capolingua on

This is not sexy or even close it is a boy trying to play a worldly man about town…He is neither he is a punk.

Harper on

I’d rather watch Seth Rogen and James Franco hump each other on a motorcycle.

Now THAT was sexy!

Mellie on

Clearly most of the comments so far are JB Haters… Why waste your time commenting if you dont like him dont read/watch!

mez on

Like Bee Happy, I am an ‘older’ teacher (53) and love the guy. The kids love him too, and they pay little heed to the negative press this guy gets and look at the positive things he has done to bring happiness to others. Can’t wait to see him in Brisbane tonight!